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“The Anatomy of Business Integrity”


“The Anatomy of Business Integrity”

The The PCC Network is an organization composed of 12 companies that are  committed to serving the local church. While their products, services,  and purposes vary greatly, their commitment to excellence is unparalleled.  Any business would do well to adopt this organization’s core values.  Check out the Network at

The PCC Network Core Values

1.  Honest Presentations

  • Only promise what you can deliver.
  • Only promise what you price.
  • Only claim what you can document.
  • Only share differences, never criticize your competition.
  • Realize that what you are really selling is yourself.
  • Never, never, never, never, lie.

2.  The Church Comes First

  • Never forget that you are dealing with the Bride of Christ, and He is very protective of His Bride.
  • Before you sell anything, seek to understand the church’s vision.
  • Listen to the Pastor’s need: Your need to hear him is more important than your need for him to hear you.
  • Only sell the church what you truly believe will enhance their ability to accomplish their vision.
  • Not every church you meet is a church you want as a client: Some sales are too expensive for you.

3.  The Product Fits

  • Sell only products that are equal to or superior to the competition: If products are equal, you be the difference.
  • Never stop improving your product: The need never stops growing.
  • If your product can’t do it, admit it. You can’t be all things to all people.
  • If your product doesn’t fit, walk away.

4.  The Service

  • If you say you will do it, do it.
  • If you see you are not going to get it done, let the church find out from you before you fail to deliver.
  • Respond to every client quickly, even if the answer is, “I don’t know yet, but I am still working on it.”
  • If you mess up, own up.
  • Never throw a lower level staff member under the bus to save yourself.
  • Never, never, never, never, lie: Tried to call, left message, out of town, family crisis.
  • Weigh your promises carefully. Your integrity is at stake.

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